(Shortly after Spiegel and Murphy rejected Facebook’s proposal, Facebook launched Poke, which did almost the exact same thing as Snapchat but never took off.) Meanwhile, its technology, which allowed users to send photos and video that disappeared seconds after being opened, was, while very popular, easy to copy. At the time, Snapchat was making no money and didn’t have any apparent mechanism for doing so. Emilio Flores/Corbis via Getty ImagesĪlmost exactly three years ago, Snapchat co-founders Evan Spiegel and Bobby Murphy, both of whom were then in their early 20s, had just turned down Facebook’s offer to buy their company for $3 billion in cash, which reportedly would have meant approximately $750 million for each of them personally. Evan Spiegel and Bobby Murphy of Snapchat.
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